Brief: Create a brand identity and develop a logo, brand framework, and visual identity system.

Process: For this brand, I wanted to create a magazine that that weaves the street style into personal storytelling from start to finish. I chose the name "Dump" based off of the modern instagram dumps where people throw in a bunch of photos, memories, and tell stories through unpolished and raw moments. I chose the scribble logo to represent the ideas that get tossed in the trash, this magazine is a place where all of the ideas that don't seemingly connect can co-exist together in harmony. The inspiration came from magazines like Vice. I chose the bold yellow with a dark black to emulate a grunge-street like vibe and the organized but bold, textured typeface to convey the message that this magazine will be bold but legible.

Outcome: a brand booklet that communicates the story and overall energy of Dump Magazine.