Brief: Create the foundation of a brand identity with a company name and product/service it provides using the principles of branding and story telling. Include a digital file package, branding standards guide, business card, letterhead and envelope with mockups.

Process: I created a business that re-uses scraps and broken furniture to create modern, eclectic furniture and home decor. I named the business "salvaged" as that is the core of what they do. Since the focus is one-of-a-kind furniture that's being re-invented, I wanted a vintage vibe with a modern twist. I chose to combine the visual elements of a cassette tape and a fridge for the logo with a splatted pattern and a cream, red, and off-black color palette to pull together the vintage feel. I chose a thick, serif font to give the modern version of a 70s typeface.

Results: a full, organized brand identity fleshed out from concept to ready-to-send files